Procter & gamble goes all-out at winter games (richmond times-dispatch)

2010-02-17 | Source

The Procter & Gamble Co. is going for marketing gold at the Winter Olympic Games. The consumer-products maker unveiled a ?Thanks, Mom? campaign, with commercials highlighting the role of U.S. athletes? mothers while also offering them financial help with Vancouver travel expenses. The campaign adds to its earlier support of the team with sponsorship dollars, a Vancouver family meeting place and ...